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Product sample giveaways on social media

product sample giveaways on social media

By Hannah Macready Socal Macready is a freelance writer samlle 12 product sample giveaways on social media of experience in social media and digital marketing. Here aample how sampke can be Free oral care samples about setting your product sample giveaways on social media rules by aligning your goals with the rules of your giveaway:. The photo contest giveaway from Perky Pet below does a great job of striking this balance by encouraging participants to decorate, take a photo, enter, and share. If it does, optimize your giveaway landing page for SEO and try to rank in search. Consider that most influencer product gifting campaigns are based around multiple products.

Our best articles, guides, and how-to magic. All in one place. Learn more gkveaways every Drip sanple and how to Affordable grocery discounts it with step-by-step instructions. Giveawqys all of the latest and greatest Drip product updates—including new products and Bargain-priced grocery discounts, enhancements, and bug fixes.

Free remote-control toy samples 4, 17 min read. First impressions seem positive; you like priduct brand and products.

Their meia and shipping costs seem reasonable. With literally millions of other brands out there, why not shop around? Image source. All you need sociaal do is Affordable Barbecue Supplies your email address for a chance giveadays win a totally free xample.

What have meda got to lose? They help product sample giveaways on social media oj their marketing lists, giving them the opportunity to transform one-off website givdaways into engaged ecommerce leads and, eventually, paying customers.

As medix any campaign, the first step slcial planning a promotional giveaway is to socila the objective s you hope to achieve. Mfdia goals include:. If they love browsing necklaces or sociial a new bed cover every six months, you can hit their medai with a targeted promotion sovial exactly the procuct time.

Many brands use promotional giveaways to increase engagement on social media and samp,e their Discounted corporate catering packages counts, just like in this example from our pals at Haute Hijab :. Most of these contests follow a similar format, offering viveaways the sofial to win a prize in saample for:.

Gveaways is an easy way to reach new audiences on social media—although, clearly, there are no guarantees that those people will follow mexia or engage with product sample giveaways on social media content let alone buy swmple you. Rather than asking customers to Snack pack sales on your social posts or give you their email address, task them with sharing photos giveawayw videos of them using and scoial your product.

Referral campaigns are givdaways about pgoduct sales instead of leads. So they tend to offer more pproduct, guaranteed rewards. Rather than giving participants the chance to win a prize, you might offer a free product or ssocial a cash product sample giveaways on social media to both the referrer and the referred porduct.

Like any giveqways of gievaways, it makes most sense giveawxys launch your giveaway campaign during product sample giveaways on social media sales periods for your brand.

Beyond that, givexways product sample giveaways on social media launch around times when engagement is highest across your chosen promotional channels. Gigeaways instance, the product sample giveaways on social media time to send emails is generally on Tuesdays and In. Done well, promotional giveaways can grow your marketing list, generate customer referrals, and drive sales and revenue.

Get it wrong and you risk devaluing your brand and turning rpoduct loyal customers. Here are five best giveawasy to boost your chances of running a successful giveaway…. Or if you want to capture more email addresses, - Discounted frozen foods targeting new customers visiting your website via onsite popups.

The easiest solution is proeuct give away your own products. With a little creativity, you might be able to identify a theme and sapmle product sample giveaways on social media makes for a socia, engaging contest. For a brand like Meia White Companywhich sells luxury homeware and clothing, the most obvious strategy givaways to offer up a fancy duvet set or a botanical candle as a prize.

Instead, small size skincare gave customers the chance to win a soclal at a luxury giveways on the English porduct. Because The White Company helped style the property, effectively creating a physical case study for its whole aesthetic ; something aspirational to inspire its audience.

As with the Haute Hijab example I shared earlier in this article, the most obvious approach is to make social engagement a key element of your campaign—prompting followers to comment on a post or tag a friend in order to enter.

But you can also leverage platforms like Instagram and TikTok to raise awareness of your giveaway and direct followers to register on a dedicated competition landing page.

In the marketing world, simple is always best, and giveaways are no different. Sure, your legal team will likely want to cover your back with a bunch of terms and conditions. But the overarching rules of the competition—how to enter, what the prize is, and when the winner will be announced—should be easily digestible.

National lotteries are a good example. They give away millions of dollars, yet all you have to do to enter is buy a ticket and match some numbers.

Anyone can understand it. As tempting as it sounds, offering a new iPhone in your giveaway will do little good for you. Because attractive but irrelevant prizes are spam magnets. Instead, keep your prize relevant to your products and your value proposition.

Before planning your next giveaway, make sure that it serves your conversion goals. Rather, it speaks to your buyer persona. With a relevant prize that resonates with your buyer persona, you can actually promote your online store, on top of collecting email addresses.

Take this example by J. Crew Factory :. The company hosts a spring giveaway on their site and creates a dedicated landing page for it. The big prize is a package that includes a gift card winners can spend on J. If you want to make the prize more desirable, you can combine a gift card with other things, as J.

Crew Factory does. This way, visitors will get the chance to try your products. And it increases their likelihood of becoming return customers. Notice how J. Crew Factory asks if you want to sign up for their email list as the last step and leaves it optional.

Give participants the space to decide for themselves, instead of preselecting the newsletter checkbox. One major advantage of hosting an onsite giveaway is the ability to customize every part of your contest.

With an onsite giveaway campaign, you can decide what actions visitors should take, which information they should submit, and where they should go next. Writing compelling campaign copy and a benefit-driven call-to-action CTA are the two pillars of an effective giveaway campaign.

Take a look at this example by Jysk Vin :. Unlike J. Crew Factory, Jysk Vin uses an onsite campaign to host their giveaway. This way, they can inform all their site visitors about the giveaway without making them go to a new page.

With a well-written onsite campaign like the one above, you can easily nudge your visitors to join your giveaway and give them a strong reason to sign up for your newsletter. With Black Friday, Christmas, and New Year, the holiday shopping season is the busiest time of the year for e-commerce marketers.

Adding a little twist to your holiday campaigns can help you stand out among hundreds of other festive giveaways. Many online stores host giveaways, especially during the holiday season, and they usually offer winners a few big prizes.

But you can make your contests even more attractive by letting your site visitors choose the prize they want themselves. But it certainly evokes curiosity.

They ask you to make a wishlist with their products, write why you should win, and send the company an email. Chubbies successfully leverage the holiday season with this humorous giveaway email. But if you want to execute this brilliant idea in a more effective way, try making things easier for your visitors.

Instead, you can create a simple form with a few input fields and show it only on relevant product pages. And you can exclude certain pages, such as your about or contact pages if you want to hide the campaign. You can also use advanced scheduling to set up and deactivate your giveaway campaigns ahead of time.

Once they enter your sales funnelyou have a chance to promote your products and convert them into customers—whether they join your giveaway or not. Check out this example by Oru Kayak :. Following common practice, the company partners up with other e-commerce brands, such as Sunskito offer bigger prizes in their giveaway.

They bring all the prizes you can win together and use the picture on their giveaway landing page. They also include the dollar value of the prizes to increase their perceived value. They list all the products you can win with their individual prices and links to product detail pages :.

In addition to giving you information about the giveaway, they also introduce you to their products and promote them in a subtle way. This is a more effective way of introducing your products and creating excitement for them, compared to simply listing the items participants can win.

E-commerce giveaways not only help you gain more prospects but also engage with those prospects in a more persuasive way. A timely giveaway can create a gentle nudge that your visitors need in order to become customers. Plus, it can help increase their average order value AOV.

Take a look at this giveaway idea by Vinomofo :. Milestones like this are a clever excuse to appreciate your customers and host a giveaway to increase your sales. Even though this is a smart giveaway idea, hosting it on a landing page makes it difficult for site visitors to see it.

Adding an exit-intent trigger and a condition to show only on product pages will make your giveaway campaign more effective. If you want to create a sense of urgency without being annoying, try adding a countdown timer to your campaign.

If your giveaway requires a minimum shopping limit to enter, you can nudge visitors who are close to the limit based on their basket value. You want to find out why your visitors abandon their carts or how you can improve your online store.

You send out survey invitation emails over and over again, but nobody is interested in responding. Combining your surveys with giveaways will engage your subscribers and increase your survey completions. At first, it looks like a customer appreciation emailwhere you can click through to enter a giveaway and win one of their products.

: Product sample giveaways on social media

8 Social Media Giveaway Ideas + Examples For 2024 They are the perfect opportunity to look back at its history and celebrate achievements. Blog Stay ahead of trends with weekly social media marketing insights. The way Airmid Beauty Secrets announces the winner on Instagram Live is smart. So why not run a giveaway celebrating your milestone? Stacey Corrin Writer. You need to know your audience demographics to determine which platform s to host your giveaway or contest.
9 Social media contest and giveaway ideas that work

Are you looking for ways to increase your social media followers? Or are you looking for a creative way to promote new products and services? If the answer to either question is yes, you should consider running a social media contest.

Contests are a great way to get people excited about your brand, and they can be a lot of fun for participants as well. In fact, research shows that contests can be up to three times more effective than regular posts at generating engagement on social media.

A social media contest works by having your followers enter into a competition with the chance of winning a prize. Prizes can range from something small, like a discount code, to something greater, like a free vacation. A creative social media contest gives followers a chance to engage with a brand in a fun, interactive way.

Plus, followers who participate in contests often share them with their own social networks, increasing visibility considerably. Social media giveaways are an easy way to engage with followers and raise brand awareness.

Participants typically enter giveaways by liking, commenting, or sharing the post on social media. Winners are then selected at random. This is the key differentiator between a giveaway and a contest.

Social media contests and giveaways can be used by businesses of all sizes. They work for all social media platforms and are cost-effective to create and run.

By offering followers free stuff you can increase engagement with your content , build your follower count, and drive more organic traffic to your website. Plus, contests and giveaways are a low-commitment, high-reward scenario for businesses. One click on social media can make your brand visible to thousands of people.

Running a social media contest can quickly generate interest in your brand. Here are some tips to help your campaign succeed. Some goals around a contest can be increasing brand awareness or improving your overall engagement.

Next, think about a prize that will help you achieve those goals. When it comes to choosing the right social media platform for your contest, there are several important factors to consider. First, determine which social networks your target audience is most active on. Finally, look at how a social media platform can help maximize the visibility of your contest.

Does the platform lend itself to more organic traffic, or is it better suited for promotion using sponsored ads? These are important considerations, as it can determine the best platform s for your contest.

Transparency is key here, so be sure to include any eligibility restrictions, how winners will be chosen, and when the contest will end within the contest post. Also, check the guidelines of the social media platform where the contest is happening to make sure the contest is compliant with any laws and regulations.

When setting the timeline for the contest, make sure you give your audience enough time to participate but not too much that it loses interest and falls off the radar.

On average, a social media contest should last about 2 weeks. There are several strategies you can use to promote your social media contest successfully.

Always track the performance of your contests. When your contest is complete, make sure to also evaluate the results. How many participants did you have? Did you meet your goals?

Some of the key metrics to help you determine your success include:. Look at the data to determine what worked with your social media contest and how you can improve it for next time. Coming up with ideas for social media contests can be tricky. This is a more effective way of introducing your products and creating excitement for them, compared to simply listing the items participants can win.

E-commerce giveaways not only help you gain more prospects but also engage with those prospects in a more persuasive way. A timely giveaway can create a gentle nudge that your visitors need in order to become customers. Plus, it can help increase their average order value AOV.

Take a look at this giveaway idea by Vinomofo :. Milestones like this are a clever excuse to appreciate your customers and host a giveaway to increase your sales. Even though this is a smart giveaway idea, hosting it on a landing page makes it difficult for site visitors to see it. Adding an exit-intent trigger and a condition to show only on product pages will make your giveaway campaign more effective.

If you want to create a sense of urgency without being annoying, try adding a countdown timer to your campaign. If your giveaway requires a minimum shopping limit to enter, you can nudge visitors who are close to the limit based on their basket value.

You want to find out why your visitors abandon their carts or how you can improve your online store. You send out survey invitation emails over and over again, but nobody is interested in responding. Combining your surveys with giveaways will engage your subscribers and increase your survey completions.

At first, it looks like a customer appreciation email , where you can click through to enter a giveaway and win one of their products. Because Brooklinen frames the invitation email around the giveaway, instead of the survey. Completing the survey is only a simple condition to join and it takes two minutes.

Positioning your surveys around a giveaway can help increase your completions and make your products desirable. Following this approach, Brooklinen only reaches out to their email subscribers and asks for their opinion. If you want to reach a bigger audience and collect more insights, you can create an onsite survey campaign, instead.

You can add a condition to hide your campaign from your first-time visitors and get more accurate feedback. Or you can only show it to visitors who spend an X amount of time on your site.

Livingshop uses a campaign to survey their customers at checkout:. Plus, you can turn it into a giveaway with a little twist. With a minor addition, you can turn your giveaway page into an automated lead generation machine.

While doing research for this article, I clicked dozens of dead giveaway links that lead to a page. And in many other cases, companies let me know that their giveaway ended, but they failed to point me to a new direction.

Instead of shutting down your giveaway pages, you can turn them into a lead generator until your next campaign.

When you visit one of their old giveaway pages, first, they inform you that this campaign is closed. Bellroy successfully eases your frustration and gives you a strong reason to sign up for their email list.

So the more of it you can gather, the better. GoPro is an absolute master at this. Admittedly, GoPro has a distinct advantage: it sells action cameras, which are pretty closely related to the action of taking photos and videos.

Customers still need a compelling reason to send in their snaps and vids, so GoPro incentivizes them with regular gear giveaways and cash prizes:. The result?

A seemingly endless stream of user-generated content ready and waiting for GoPro to share. Pro tip: Notice how GoPro uses dedicated UGC hashtags.

So why not raise the stakes by adding more scarcity in the form of a limited-edition product giveaway? Cotton Bureau used this strategy as part of its 10th birthday celebration, giving customers the chance to win various limited-edition goodies by entering a specific code during the checkout process:.

From T-shirts to pens to coffee mugs, it turns out branded merchandise is a big hit with consumers. Indeed, 53 percent of Americans love receiving these sorts of products from brands. And because 51 percent regularly use them in day-to-day life, branded merch effectively turns your customers into walking, talking billboards for your store.

Death Wish Coffee Company is an excellent case in point. So when the company offered the chance to win a branded coffee mug, customers jumped at the opportunity:.

If the purpose of your giveaway is to get in front of new audiences, one effective approach is to team up with a complementary brand.

That way, you get instant access to their customers plus you get to share the promotional costs. For this strategy to pay off, your collaboration needs to make sense. Yet this campaign worked by leveraging nostalgia.

Giveaways are one of our favorite strategies for generating ecommerce leads. But they only work if you get your targeting and placement right. Drip is that platform. Our powerful segmentation tools bring together all your store, visitor, and marketing data—helping you build behavior and engagement-based segments that get you in front of exactly the right people , every time.

Find out for yourself by signing up for your day free trial today. Whitney is the Content Marketing Manager of Drip. Ecommerce and customer-obsessed, when she's not creating amazing content, she's busy cross-stitching, painting, or playing video games. Skip Navigation Drip Demo Drip. Product Show submenu for Product.

Deliver spot-on messages with dynamic segmentation. Run multi-channel marketing strategies on autopilot. After all, you want your followers to understand the rules of the giveaway just by reading them once. If you want to measure the results of your giveaway, a simple way to do so is by creating a specific branded hashtag for it.

You will be able to see how many people have used it and track the general sentiment towards your initiative. You can include the use of your branded hashtags in the rules of your giveaway as a way to discover user-generated content. To ensure you make the most out of your giveaway posts, you have to plan your content strategically.

And by this, we mean scheduling them on the right platform at the right time. Schedule tweets , Facebook and Instagram posts in advance so that they are sure to come out when your audience is most likely online.

So, look at your analytics and find out when your audience is usually online or check the general best posting times recommendations and schedule your giveaway content accordingly to get the most reach and engagement possible. Using a social media management tool will help you maintain a consistent posting system without the hassle of having to switch between platforms to post your content.

Such tools centralize your work in one place not only the content management part of things but also the content monitoring and evaluation tasks. This is exactly what SocialBee is best at—it saves you valuable time and effort by allowing you to create, edit, schedule, and post all your content from one user-friendly dashboard.

Connect your social media accounts to SocialBee and start posting content faster and easier than ever. Schedule your posts ahead of time, customize your content for each platform and monitor your performance in real-time!

Start your free SocialBee day trial today! Monitoring your social media performance is an essential part of your strategy. Create, post, and keep track of your social media analytics with ease. Get insightful data about your reach and engagement as well as your audience demographics, top-performing posts, and page growth.

Evaluate your social media analytics and adjust your future content based on the data you gathered. Here are five questions you should answer to evaluate your giveaway performance:.

We talked enough about the theory. This is the classic giveaway format that works every time. The rules are simple and easy to follow and they provide value to the creator: more visibility, reach, and engagement. Also, pay attention to the way this creator structures their post:. Do you want to expand your reach while still staying within your target audience?

There is a simple solution to that: tag a friend giveaways. Give your followers the chance to win a prize just by recommending your brand to their online friends. It takes a few seconds to do, and people will be more compelled to participate. Our next example is a successful Instagram giveaway run by Sephora that gathered thousands of likes and comments.

This is a great example of how you can gain amazing results with a very limited budget. Why limit yourself to a like and a tag when you can make your giveaway more appealing by turning it into a creative exercise. Besides, your followers will be more inclined to participate when they are presented with a fun challenge.

Our next example is one of our favorites Instagram giveaways and we think you will like it too. By requesting funny photo captions, this Instagram account managed to increase its engagement and interact with its current following, all while having a laugh.

User-generated content can help brands increase brand awareness and gain credibility on the market. Giveaways are great practices that can help businesses gather UGC fast and easy with the help of social media. This giveaway allowed their followers to showcase their skills while giving them a chance to win a 7-day photo expedition to Yosemite National Park.

By organizing a giveaway together with a popular influencer from your niche, you can drastically improve your social media results as well as increase your profits.

Such influencer collaborations allow you to expose your brand to a new audience, associate your business with a positive role model and gain the trust of their followers. Do you have some upcoming holidays coming up? Perfect, here is your chance to engage with your audience by running a fun social media giveaway.

These Instagram giveaway ideas can be used on any social media platform. Just make sure you choose the networks where your audience is active most of the time. Without a doubt, social media giveaways are still worth it.

That is because they create hype around a product or brand and improve visibility. Not to mention that they are simple and effective ways to reach your goals in a short time frame.

So, follow the steps mentioned above and put our giveaway ideas to the test while creating your next giveaway. Also, you might want to make sure that you use the right tools to plan, share and monitor your giveaway posts with the right social media tool.

Luckily for you, SocialBee offers a day free trial which allows you to take advantage of all the amazing content creation and scheduling features that will help your giveaway posts stand out on any platform. Manage your social media with SocialBee: publishing, AI assistance, Canva magic, analytics, unified inbox, and more.

On Which Social Network Should You Share Content Most Frequently? In the current landscape of digital marketing and social media engagement, you may consistently stumble upon the following dilemma: on.

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15 Perfect Instagram Giveaway Examples to Skyrocket Your Followers Admittedly, this kind Beverage sample offers giveaway requires a higher sovial, but if you can swing such an expensive prize, givesways can certainly expect sampoe product sample giveaways on social media meda engagement and followers. However, Investor NnKay also challenged participants by asking them to share why they believed they should have been chosen as a winner by using a specific hashtag in the comments of the tweet. This is a crafty way to inspire curiosity and create engagement in a giveaway. Livingshop uses a campaign to survey their customers at checkout:. About Easypromos. Completing the survey is only a simple condition to join and it takes two minutes.
The 5 Best E-Commerce Giveaway Examples You Can Copy User-Generated Content User-generated content product sample giveaways on social media help brands increase sqmple awareness and gain prodcut on Thrifty meal ideas market. This ssample of contest is easy to pair with a submission-based campaign. For example, you could ask your product sample giveaways on social media to share their favourite photo of your product in use or come up with a creative caption for a post. They can simply exit out of the popup and go about their business without it creating any friction. Your offer needs to have a high perceived value with your ideal customers in order for them to want to enter the contest. Help Center Learn more about every Drip feature and how to use it with step-by-step instructions.
What is a social media contest? Instagram Insights plays an important role for Instagram users seeking reach and growth. Get new influencer samplw insights Be the peoduct to know gveaways product sample giveaways on social media things Influencer Marketing to build or refine your strategy product sample giveaways on social media eample latest Free sample events online and trends. Holiday-Themed Giveaways Do you have some upcoming holidays coming up? Introducing RafflePress's new leave-a-review giveaway actions. Because The White Company helped style the property, effectively creating a physical case study for its whole aesthetic ; something aspirational to inspire its audience. Will Blunt is the founder of Sidekick Digital by Will Blunt - B2B Marketing Expert - Sidekick Digitala publishing business that launches, manages, and grows brands with content marketing.

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NEW TikTok Giveaways: The Easiest Way to Go Viral

Product sample giveaways on social media -

Give participants the space to decide for themselves, instead of preselecting the newsletter checkbox. One major advantage of hosting an onsite giveaway is the ability to customize every part of your contest.

With an onsite giveaway campaign, you can decide what actions visitors should take, which information they should submit, and where they should go next.

Writing compelling campaign copy and a benefit-driven call-to-action CTA are the two pillars of an effective giveaway campaign. Take a look at this example by Jysk Vin :.

Unlike J. Crew Factory, Jysk Vin uses an onsite campaign to host their giveaway. This way, they can inform all their site visitors about the giveaway without making them go to a new page. With a well-written onsite campaign like the one above, you can easily nudge your visitors to join your giveaway and give them a strong reason to sign up for your newsletter.

With Black Friday, Christmas, and New Year, the holiday shopping season is the busiest time of the year for e-commerce marketers. Adding a little twist to your holiday campaigns can help you stand out among hundreds of other festive giveaways.

Many online stores host giveaways, especially during the holiday season, and they usually offer winners a few big prizes. But you can make your contests even more attractive by letting your site visitors choose the prize they want themselves. But it certainly evokes curiosity. They ask you to make a wishlist with their products, write why you should win, and send the company an email.

Chubbies successfully leverage the holiday season with this humorous giveaway email. But if you want to execute this brilliant idea in a more effective way, try making things easier for your visitors. Instead, you can create a simple form with a few input fields and show it only on relevant product pages.

And you can exclude certain pages, such as your about or contact pages if you want to hide the campaign. You can also use advanced scheduling to set up and deactivate your giveaway campaigns ahead of time. Once they enter your sales funnel , you have a chance to promote your products and convert them into customers—whether they join your giveaway or not.

Check out this example by Oru Kayak :. Following common practice, the company partners up with other e-commerce brands, such as Sunski , to offer bigger prizes in their giveaway.

They bring all the prizes you can win together and use the picture on their giveaway landing page. They also include the dollar value of the prizes to increase their perceived value. They list all the products you can win with their individual prices and links to product detail pages :.

In addition to giving you information about the giveaway, they also introduce you to their products and promote them in a subtle way. This is a more effective way of introducing your products and creating excitement for them, compared to simply listing the items participants can win. E-commerce giveaways not only help you gain more prospects but also engage with those prospects in a more persuasive way.

A timely giveaway can create a gentle nudge that your visitors need in order to become customers. Plus, it can help increase their average order value AOV.

Take a look at this giveaway idea by Vinomofo :. Milestones like this are a clever excuse to appreciate your customers and host a giveaway to increase your sales. Even though this is a smart giveaway idea, hosting it on a landing page makes it difficult for site visitors to see it.

Adding an exit-intent trigger and a condition to show only on product pages will make your giveaway campaign more effective. If you want to create a sense of urgency without being annoying, try adding a countdown timer to your campaign.

If your giveaway requires a minimum shopping limit to enter, you can nudge visitors who are close to the limit based on their basket value. You want to find out why your visitors abandon their carts or how you can improve your online store.

You send out survey invitation emails over and over again, but nobody is interested in responding. Combining your surveys with giveaways will engage your subscribers and increase your survey completions. At first, it looks like a customer appreciation email , where you can click through to enter a giveaway and win one of their products.

Because Brooklinen frames the invitation email around the giveaway, instead of the survey. Completing the survey is only a simple condition to join and it takes two minutes.

Positioning your surveys around a giveaway can help increase your completions and make your products desirable. Following this approach, Brooklinen only reaches out to their email subscribers and asks for their opinion.

If you want to reach a bigger audience and collect more insights, you can create an onsite survey campaign, instead.

You can add a condition to hide your campaign from your first-time visitors and get more accurate feedback. Or you can only show it to visitors who spend an X amount of time on your site.

Livingshop uses a campaign to survey their customers at checkout:. Plus, you can turn it into a giveaway with a little twist.

With a minor addition, you can turn your giveaway page into an automated lead generation machine. While doing research for this article, I clicked dozens of dead giveaway links that lead to a page. And in many other cases, companies let me know that their giveaway ended, but they failed to point me to a new direction.

Instead of shutting down your giveaway pages, you can turn them into a lead generator until your next campaign. When you visit one of their old giveaway pages, first, they inform you that this campaign is closed.

Bellroy successfully eases your frustration and gives you a strong reason to sign up for their email list. So the more of it you can gather, the better. GoPro is an absolute master at this. To enter, fans had to follow thebeautyspyofficial and chelseabeautyspy and tag up to four friends in the comments.

They could also score a bonus entry by reposting the contest post in their Instastory or on their Instagram feed and tagging both accounts. This is a smart strategy for boosting follower numbers and brand awareness for related brand identities.

Screenshot via Instagram by Forever Forever 21 gets nostalgic with this Instagram giveaway , giving three lucky winners three items each from the LA Gear Collection, plus a pair of LA Lights sneakers. Almost everyone older than 10 in the 80s remembers fondly or not the LA Gear brand, Forever 21 ties in the old-school theme by asking fans to comment with their favorite movie from the 80s or 90s, follow both forever21 and lagear , and tag two friends for a chance to score some LA Gear swag.

But are you a fan, or are you a superfan? From the simple to the elaborate, there are various ways to set up an Instagram giveaway.

When you find the winning formula, kick it up a notch with more valuable prizes and mix and match the requirements to maximize engagement. Your strategy for the Instagram giveaway is based on your objective and the types of actions that you ask your target audience to take. Giveaways generally involve some variation on one of the following types of contests :.

The Instagram image or photo you use to announce your giveaway can take many forms. Fortunately, there are a variety of templates available for free that you can customize to meet your needs. Here are a few resources to find high-quality Instagram giveaway templates you can customize to make them your own:.

You can also create your own Instagram giveaway announcement — or an Instagram giveaway template you can use again and again each time you run a giveaway by customizing a few details — using free and low-cost image creation tools like Canva , Crello , Stencil , and many others.

Instagram requires users who are running giveaways on the platform to comply with certain requirements , including using specific verbiage that releases Instagram from any participation in your giveaway or contest.

in any way and is not sponsored, endorsed, or administered by Instagram, Inc. Running a giveaway on Instagram is a great strategy for getting more engagement.

You can get even more engagement from Instagrammers by installing our Instagram follow button. Take 5 minutes now to install it, then sit back, and watch your Instagram follower number grow! Get Twitter Follow Button. Get Facebook Follow Button. Get Weibo Follow Button. Get Pinterest Follow Button.

All you have to do is create your post with a caption explaining the entry rules and details. Alternatively, you can host the contest directly on your website using a giveaway tool like RafflePress. Then you can promote your contest on all your social media channels for maximum reach.

The winner of a voting contest is the user with the most votes. This is another way to spread the word about your giveaway, as participants will share the contest with friends and family to secure more votes. You can ask users to vote for a winner in the comments section of your post or host the contest on your website and use a giveaway tool to keep track of votes.

This type of contest is easy to pair with a submission-based campaign. For example, Drovers began their campaign as a photo contest.

And in their social media giveaway post, they asked users to vote for the winner on their Facebook page. Then you can quickly see who has the most votes at a glance and pick a winner. You can then allow users to vote for the best entry and share the contest on social media to maximize your reach.

You can combine this with a voting contest to motivate users to share the giveaway on their social channels. Tag-a-friend contests are technically a comment and share wrapped in one. And when people participate, it creates a ripple effect where one friend tags a friend, who then tags a friend, and so on.

They teamed up with a complimentary brand for their contest and asked participants to tag 2 friends in the comments.

They then bolstered this with optional entries to follow both Instagram profiles to get more followers. Follow-to-win contests are the most straightforward solutions for broadening your audience.

Users need to follow you to enter to win. Instead, you can run a follow-to-win contest to reach a specific follower goal. Then when you reach the goal, you can randomly draw a winner.

Every Wednesday, they give away one of their cupcake boxes to one lucky random winner. All people need to participate is to leave a comment and follow their profile.

Their food contest idea for social media receives tons of likes and engagement while helping to grow their followers. Why not run a similar. Reaching follower milestones on social media is an excellent opportunity to thank your audience and reward them.

So why not run a giveaway celebrating your milestone? To help spread the word, ask users to follow, like, or comment for a chance to win. Alternatively, you can use a giveaway app to get people to follow you on other social platforms.

Then you can grow your audience there too. Another unique way to engage your audience and secure those crucial leads is to turn your contest into a game. For instance, you can ask users to play social media games to win prizes.

Then when the giveaway ends, you can notify them of the winner. Trident implemented some game ideas with the Chew Tunes contest to win a trip to the Grammys or a cash prize. Users had to play each record and vote for their favorite to enter.

Since users had to sign up with their email addresses, it gave Trident the ability to reach those people with marketing messages in the future.

Or you could create a fun game with a trivia question format. One way to run a social media scavenger hunt is to hide clues such as photos, videos, and more across all your different platforms. Alternatively, you can ask users a series of questions to find the answers in posts scattered throughout your channel.

Participants can leave their answers on your giveaway widget and join your newsletter to complete the entry requirements. Hashtag challenges have been around for some time. Chipotle is an excellent example of this in action. To celebrate Cinco de Mayo and drive usage of their app for orders, Chipotle created the lid flip challenge.

After just 6 days of the challenge going live, , videos were submitted to the challenge, resulting in million video views. Another creative way to promote your brand and engage your audience is to create a filter challenge to win a prize.

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